Case Study

Logistics Company Recovery

A mid-sized logistics company offering end-to-end supply chain solutions experienced a sharp drop in online visibility and client enquiries after a major Google algorithm update in March 2023.

40%
Organic Traffic
25%
Increase In Enquiries & Bookings
30%
Drop In Bounce Rate On Mobile
TOP 10
Google Rankings For keywords

The Challenges

  • Technical SEO Gaps
  • On-Page SEO Issues
  • Off-Page SEO Gaps

Our Solution

  • Technical SEO Fixes
  • On-Page SEO Overhaul
  • Off-Page Strategy

Key Features

Technical SEO Fixes

Improved Core Web Vitals through image compression, CSS/JS optimisation, and CDN setup, rebuilt mobile-friendly layouts for key service pages, reconfigured sitemap and robots.txt to improve indexing.

On-Page SEO Overhaul

Rewrote all service page content to match user intent, integrated high-intent keywords and FAQs, optimised all meta tags and page headers and built an effective internal linking structure.

Off-Page Strategy

Ran backlink outreach campaigns for domain authority, reinvigorated social media content and engagement on LinkedIn & Twitter and collected and showcased client reviews to boost credibility.

Results & Impact

40%

Increase In Organic Traffic

25%

Increase In Client Enquiries & Bookings

30%

Drop In Bounce Rate On Mobile

Top 10

Google Rankings For Core Logistics Keywords

40%

Growth In High-Quality Referring Domains

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