The Challenges
- ✕Technical SEO Gaps
- ✕On-Page SEO Issues
- ✕Off-Page SEO Gaps
A mid-sized logistics company offering end-to-end supply chain solutions experienced a sharp drop in online visibility and client enquiries after a major Google algorithm update in March 2023.
Improved Core Web Vitals through image compression, CSS/JS optimisation, and CDN setup, rebuilt mobile-friendly layouts for key service pages, reconfigured sitemap and robots.txt to improve indexing.
Rewrote all service page content to match user intent, integrated high-intent keywords and FAQs, optimised all meta tags and page headers and built an effective internal linking structure.
Ran backlink outreach campaigns for domain authority, reinvigorated social media content and engagement on LinkedIn & Twitter and collected and showcased client reviews to boost credibility.
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