The Challenges
- ✕No existing lead generation funnel.
- ✕Highly competitive visa industry.
- ✕Scaling without increasing costs.
Case Study
Schengen Visa - Meta Ads Case Study
Schengen Visa Express is a UK-based visa consultancy specialising in Schengen visa applications for residents across the United Kingdom.
42
Total Leads Generated
6,884
Reach
10,876
Impressions
Our Solution
- Built a full lead generation funnel using Meta Instant Forms, enabling quick and frictionless conversions.
- Used hyper-specific audience targeting (non-European UK residents + interest layering) to improve lead quality.
- Scaled only the winning creative and high-performing audience segments, maintaining efficiency while increasing lead volume.
Key Features
Precision audience targeting strategy
Targeted non-European residents in the UK, focusing on diaspora groups with layered interests like travel and visa services. Refined by age (22–55) and nationwide targeting to maximise reach and lead quality.
Data-driven A/B creative testing
Launched two ad creatives, benefit-led and urgency-driven, using Meta Instant Forms. Monitored CPL, CTR, and lead quality daily to identify and scale the top-performing creative.
Results & Impact
42
Qualified Leads In 10 Days
Generated 42 high-quality leads through precise targeting, A/B testing, and strategic scaling, demonstrating the effectiveness of a structured Meta Ads approach within a short timeframe.
6,884
People Reached
Reached a highly targeted UK audience using precise demographic and interest-based targeting to maximize relevance and engagement.
10,876
Impressions Delivered
Achieved strong visibility and brand exposure through optimized ad creatives and efficient campaign setup.
Want Similar Results for Your Project?
Let’s discuss how we can help transform your digital product