Case Study

SEO Case Study: Minty Heating & Plumbing

Minty Plumbing is a UK-based plumbing and heating services company operating across multiple local service areas in and around Greater London and the South East of England.

SEO Case Study: Minty Heating & Plumbing preview
Industry Plumbing & Heating Services
Year 2025
+300%
Monthly Leads/Enquiries
+150%
Click-Through Rate (CTR)
+167%
Conversion Rate

The Challenges

  • The business struggled to appear for high-intent local plumbing and heating searches.
  • Site issues like broken links, duplicate content, and poor mobile performance hurt rankings.
  • Site issues like broken links, duplicate content, and poor mobile performance hurt rankings..
  • The website lacked strong backlinks and domain authority.
  • Existing pages were not generating enough calls or inquiries.

Our Solution

  • Optimized Google Business Profile, created local landing pages, and geo-targeted keywords.
  • Conducted a full technical SEO audit and fixed crawl, speed, and indexing issues.
  • Implemented ongoing keyword tracking, content optimization, and internal linking improvements for ranking stability.
  • Built niche-relevant backlinks, directory citations, and authority-focused outreach campaigns.
  • Created SEO-focused service pages, improve CTAs, and optimize metadata to increase clicks and leads.

Key Features

Conducted A Comprehensive SEO Audit

Conducted a full SEO audit to identify technical issues, keyword gaps, and optimization opportunities that were limiting search visibility and traffic growth.

Worked On Technical SEO Optimization

Fixed broken links, duplicate content, header issues, and improved mobile responsiveness to enhance crawlability and website performance.

Added Local SEO & Google Business Profile

Created and optimized the Google Business Profile with regular posts and local citations to improve visibility in local search results.

Created Content & Landing Page Strategy

Developed SEO-focused landing pages and blog content targeting local customer intent and high-value service keywords.

Worked On Backlink & Authority Building

Executed outreach campaigns and built niche-relevant backlinks to strengthen domain authority and improve keyword rankings.

Results & Impact

Increase In Organic Traffic

SEO improvements significantly boosted website visibility, driving a major increase in organic search traffic.

Page 1

Top Rankings For Local Keywords

The business achieved higher positions for competitive local plumbing and heating search terms, improving lead generation.

Improved Domain Authority & Visibility

Strategic backlink building and local SEO increased website authority and strengthened online presence across search engines.

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