The Challenges
- ✕No structured Meta Ads lead-generation funnel in place.
- ✕Limited visibility among institutional buyers.
- ✕No consistent paid media benchmark for lead volume or CPL.
- ✕Broad audiences previously resulted in low-quality enquiries.
Case Study
Touch Screen Company
The Touchscreen Company is a trusted UK provider of innovative and affordable interactive touchscreen. TTC provides premium Curve Design touchscreen solutions tailored for care homes, nurseries, SEND schools, hotels, and conference venues.
Achieved consistent lead volume even with a limited budget.
Reached a broad audience with strong video engagement (repeat views).
Generated a steady flow of qualified leads from Meta Ads.
Our Solution
- Location targeting focused on 4 strategic UK regions to improve lead relevance.
- Generated product-focused video ads demonstrating real-world use.
- Went ahead with interest-based targeting aligned with needful audience.
- Filtered low-quality traffic to maintain lead quality.
Key Features
Brand Awareness
Increase brand awareness using product-focused video ads.
Lead Generation
Generate high-quality leads through Meta Lead Forms.
Audience Targeting
Target decision-makers in education, healthcare, and businesses.
Geo Targeting
Improve lead relevance by focusing on key UK regions.
Conversion Focus
Drive enquiries and interest with clear messaging and strong CTAs.
Results & Impact
Qualified Leads
Generated a strong number of qualified leads.
Cost Efficiency
Maintained a controlled and efficient ad spend
High Reach
Achieved broad audience reach with video ads
Engagement Rate
Notable repeat views showing good engagement.
Conversion Performance
Steady lead generation with scope to improve conversions.
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